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Hi! I’m Ivy Nguyen and I’m exploring this little life with design and art - focusing in packaging, publication, illustration, and print. I hope my work inspires you.

Feel free to check out my socials or reach out for collaborations.

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Nautica Tinned Fish
Date
2024

Packaging Design | Illustration
Adobe Illustrator / Procreate

Nautica is a tinned fish business that offers the finest seafood from the pristine waters of the Mediterranean sea. With the three popular picks — tuna, salmon, and mackerel — it aims to provide a nutritious, high-quality, and affordable option for everyone to enjoy.

The fish is infused in an olive oil blend to cater to diverse tastes and dietary needs, ensuring a reliable and delicious source of protein. The product should aim to leave the audience feeling reassured, valued, and satisfied. The design should be able to communicate the premium quality of the fish while taking care to maintain an inviting and approachable appearance.

This project encompasses the design of the identity and surface graphics for a branded boutique range of three products, each packaged in the cube box die-line.

The set must have a distinct ‘colour signature’ and variation in the surface graphics across all three variants. I responded to this by illustrating the respective fish types -Tuna, Salmon, and Mackerel.

The packaging of tinned fish often features vibrant illustrations with a vintage aesthetic, inspired by the classic designs from France, Spain, and Portugal. I drew from these rich stylistic traditions to create my modern illustrations, blending nostalgic charm with a fresh, inviting look.

The illustrations were derived from ideation, sketching, and refinement processes to arrive at the final stage. I used Procreate with a soft-grain brush for the textures.